3D Movies Drive Box Office Sales

2010 marked the tipping point for 3D movies - when it comes to public interest and acceptance. Based on a current report by PricewaterhouseCoopers, at any given time when overall worldwide ticket sales are decreasing, 3D sales are assisting to boost the industry's revenue - actually, 3D ticket sales are comprising some 50%-70% of industry revenue.

This high number of sales is partly taken into account through the premium that may be charged on tickets for 3D features, and partly on the higher area of tickets sold for 3D. For instance, over opening weekends, movies for example "Step Up" happen to be earning 84% of the revenue from 3D, in comparison with earlier movies for example "Avatar" at 80% and "Final Destination: Death Trip" at 73%.

Increased UK takings

In the united kingdom, box office takings this past year increased by 8% to some total of 鎷?. 076 billion on the back of the success of 3D releases for example "Toy Story 3" and "Alice in Wonderland". The UK's 725 cinemas possess some 3, 650 screens, which around 700 have digital projection systems, many of which can display 3D films.

Asia outstrips the US

If you need to see the most dramatic growth in the 3D movie phenomenon, you have to look east. In Hong Kong, the first 1 / 2 of 2010 saw box office receipts increase by 20%, while ticket sales were actually down by 2%. In Columbia, the storyline was similar, having a 15% rise in revenue on 4% fewer admissions.

The biggest development of all, obviously, is at China. Box office takings doubled year-on-year, with "Avatar" alone comprising 60% of the increase. Premium priced tickets for "Alice in Wonderland" and "Clash of the Titans" also made significant contributions. In Japan, box office revenues increased by 7. 7% with an admissions rise of just 0. 6%.

'True 3D' or 2D to 3D conversion?

The worldwide success of "Avatar" has seemed to whet the appetite of audiences for movies which have been conceived like a 3D experience, instead of made like a 3D version of the items was originally conceived like a 2D movie.

There are reports that filmgoers happen to be put off likely to 3D movies that have been converted in post-production, but they are they taking account of the proper care of conversion? A rushed conversion can give audiences an undesirable experience as there are many technical factors to keep in balance when designing the 3D effect. Pushing your footage through a computerized conversion won't make an ideal 3D version of the director's vision.

Conceiving the film like a 3D project and shooting with stereo equipment provides the best experience for that audience. However, for movies that have been shot in 2D a careful, manual conversion using post-production tools with skill can provide audiences a great 3D movie even if beginning with 2D footage.