CEEA White Paper on Intellectual Property (Film And Audiovisual Industry)

The China Enterprise Evaluation Association (CEEA) recently organized a celebration in Beijing for that discharge of its "White Paper on Intellectual Property (film and audiovisual industry)". The goal of the research ended up being to examine your intellectual property and copyright protection issues, and will be offering recommendations to China's film and audio-visual industry, located in part on international connection with property rights. Notably, the big event was attended by trade associations such as the Music Copyright Society of China, China Audio & Video Association, and the Film Copyright Society of China.

The white paper discovered that, despite some recent efforts through the Chinese government to deal with relevant IP regulations, piracy rates remained a regular problem, with rates estimated up to 50%. While western organizations such as the IIPA and MPAA have focused much of the concerns on online piracy, the white paper noted the key role that hotels, KTVs (karaoke), schools, libraries along with other institutions took part in driving the infringement of audiovisual copyrighted material. Such piracy not only depress movie box office sales and tv viewership, they stunt the event of the legitimate audio-visual market and hamper innovation within the sector.

While some of the white paper's recommendations are predictable (for example strengthening police force ), other medication is worth noting, for example "strengthening the fundamental construction and formation of the effective intellectual property management system. " We in the western world take our copyright system as a given, not mindful of the proven fact that it's been developed and revamped over the final A century and isn't something which can be produced overnight. It may 't be perfect and it is susceptible to criticism, but it's a known commodity, with well-established procedures and rules to follow along with if you wish to, for instance, use music inside a video project. The painful truth is the same can't be said of China.

Parallel for this may be the necessity to boost awareness on the need for IP and specifically what action constitute infringement. I'd contend that lots of companies that are infringing on copyrights aren't even conscious that they're doing something illegal. Without education and awareness, there is little change hope of influencing the behaviour or either businesses or consumers.

And finally, there's a have to innovate start up business models and look for opportunities through new technology. This can be a lesson which copyright holders in the western world had, and in some cases still painfully learn. We all do reside in a brave " new world " where lots of old assumptions function not endure. Technology has shifted the total amount of power, and copyright holders have to adapt when they wish to thrive and prosper.