Which cinema is bought by group

The most active, open new passenger flow stability don't need

According to reporter understanding, in the movie tickets rise for one year, Beijing has more than half of the studios have tried to do, but for the team team for or like ChengLongYao lai, Beijing new YingLian huayi such its new cinema, and like wanda court line, huaxing studios on the enthusiasm of the team will be much smaller.

"In my experience, the businessman must make clear can bring you anything. If studios to fill is very good, do not need to promote, that you don't have to do, a ticket you can sell 70 piece, why want to sell $20? But if is its new studios, or business is bad, the box office is not high output of cinema, it can be used in ways to do marketing". LiPuQing told reporters.

Huaxing studios liuhui, said the manager has revealed that only occasionally try to do the, several times, the present basic team have given up, "because our old customer, membership, group customer is stable, the number is a lot, we also often offer some favourable activity. In addition, because of the team is very low, to operations fare with the pressure of is bigger, so we hardly doing. " However, it is part of the industry to tell a reporter, for most cinemas speaking, in the 3, 4 months each year at the box office right amount, improve the off-season launched attendance, also can yet be regarded as a way to make up for the gap in the box office.

SuanSuanZhang, kui not the kui?

The different aims, courtyard line in "subsidy" web site

Talking about yao's new "studio" type of packages, liu zhenhua said to reporters, yao's team to do a lot of money, "stick to the cinema GuoChanPian now limited minimum fare in 25 yuan-35 yuan, and the average price in the $15-$19 or so, that means that each sell a ticket, cinema need to piece of party DaoTie $10-$16 of the price difference, but now, in order to marketing, the group buying price is the company after accounting decided, even if TieQian, also in the controllable range".

Liu zhenhua, want to drive up court said, will keep popularity line low prices, "the future business circle around to consider the mature, raise prices. " But since this year, yao's package basic no longer giving drinks and food. It is reported, the individual's "main attack" after studio, in the opening of a months climbed up to the box office as one of the five Beijing high, half year box office is as high as 33. 795 million yuan, become the first domestic box office opened six months more than 30 million yuan of cinema. Even so, liu zhenhua team is not in the long run: still said "just open the market situation means. The price is too low, and cinema is more and more high operating costs, so the team can't become a profit model". But, in LiPuQing opinion, "lai studios, on the whole, not lose money, " imagine a, 80 dollars, with 80% of the ticket price seat will be empty, if, set the fare of $20, 90% of the seats can sell popcorn, etc, very low cost, calculate a calculate, the overall deficit. If you will not
consider it again the market promotion effect, that is more worth it. "

According to a reporter investigating, in in a circle is potential strange phenomenon: some stand also can give money, make up for DaoTie cinema fare the price difference. According to a court line, the person said stood up to now home to more than 4000, competition is intense, "they to preemptive market share to prove their capital, strength, but also for the future, rather DaoTie pave the financing and listed price difference to the cinema, part of the fare to gain and more and more high quality cinema cooperation. Now, in order to make a lot of money for small money".

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Reporters after DuoFang interview, found that many movie industry to the prospect of people have been mixed. On one hand, glutinous rice nets, public comment on nets, beauty, shake handshandle nets etc group nets on the ticket domestic large stand is very keen business, the movie tickets business after catering trade, the second largest??? become stand guard "magic weapons", also give a lot of cinema brought popularity and income; On the other hand, the bank of business expansion, and crazy shock cinema pricing system, such as the key link in the membership card business risk.